We were featured in WIRED by Steven Levy

Jennifer Toton joins Archetype AI as Chief Marketing Officer, bringing 15+ years at the intersection of AI and physical-world industries. In this Q&A, JT explains why Physical AI isn't about robots, what category creation actually demands, and what to expect from Archetype in 2026.

Physical AI roadshow sponsored by AWS, with Archetype AI presenting. The event is designed for senior leaders in engineering, operations, manufacturing, and digital transformation who are evaluating or deploying AI, robotics, and intelligent automation.

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Industrial operations generate enormous amounts of data, yet the conditions that matter most often remain difficult to understand. Traditional approaches rely on rules, thresholds, and custom AI models that are costly to build, difficult to scale, and often confined to a handful of use cases.Newton Agents introduce a new way to deploy Physical AI across machines, processes, and the workforce—a portfolio of ready-to-deploy agents that transform sensor data, video, and operational context into real-time operational intelligence without building a custom AI model for every use case.

Archetype AI welcomes Dong Lin as Principal Research Engineer leading the Foundation Model Team. In this Q&A, Dong shares what it takes to build Newton — a foundation model for physical world sensor data.