The Physical AI company

Archetype AI began with a simple belief: true intelligence begins with understanding the world around us. To bring that vision to life, we created Newton — a Physical AI foundation model that learns from real-world data, interpreting the world through hundreds of sensors that reveal how it moves, sounds, and feels.

2023

Pioneering Physical AI

Archetype AI was founded by scientists, designers, and engineers from Google who pioneered the AI and interaction technologies now embedded in millions of devices. With experience spanning Google, Sony, Disney, NASA, Samsung, and MIT, our team shares a single mission: to create AI that can see, reason, and act in the physical world — encoding its complexity to reveal patterns invisible to the human eye.

our story

While large language models unlocked intelligence across digital information, the physical world — with its trillions of sensors — remained largely untapped. We set out to change that.

Introducing Newton to the world

In April 2024, we announced our $13M seed round backed by leading investors committed to our vision of encoding the entire physical world. As pioneers in Physical AI, we caught the attention of WIRED's Steven Levy, who featured us in an article exploring how our technology serves as a crucial translation layer between humans and the physical world. We also introduced Newton, the first Physical AI model that understands the real world.

2024

Validation across industries

We validated our technology through deployments across construction, telecommunications, and smart cities — partnering with Kajima, NTT, and the City of Bellevue. These early collaborations demonstrated Newton's versatility across industries.

paper on newton

In December 2024, we published "A Phenomenological AI Foundation Model for Physical Signals," demonstrating how Newton can learn and predict physical behaviors across diverse environments without domain-specific training.

Scaling Physical AI

Today, we're developing Archetype Platform for building and deploying Physical Agents to solve real-world problems. Our product enables organizations to build and deploy Physical Agents across a wide range of use cases and industries.

In the meantime, our team has grown to over 40 talented individuals working from all across the globe.

2025

our story

Join Archetype AI

At Archetype AI, we're reimagining how humans and technology work together. Our mission is to build intelligent, intuitive systems that make the world more connected, adaptive, and full of possibilities.

To make that happen, we're looking for curious minds, bold thinkers, and people who thrive at the edge of what's next.

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